Trendings

     Dynamic pricing strategies have emerged as a cornerstone in the realm of e-commerce marketing, reshaping the traditional pricing models by leveraging data analytics, machine learning, and real-time market conditions to set prices dynamically based on various factors. This approach contrasts ...

     The influence of dark social on marketing analytics has become a significant and nuanced aspect of digital marketing strategies, challenging traditional methods of tracking and attributing user engagement. Dark social refers to the sharing of content through private channels, such as messagi...

     Ethical considerations in AI-powered personalization have become increasingly central as technology advances and artificial intelligence plays an ever-expanding role in tailoring content, services, and experiences to individual users. The integration of AI in personalization processes raises...

       Cognitive computing, a subset of artificial intelligence (AI), represents a paradigm shift in the way machines process information and emulate human thought processes. At the core of cognitive computing is the aspiration to create systems that can comprehend, reason, learn, and interact w...

       Micro-moments have emerged as a critical concept in the realm of digital marketing, serving as a strategic framework for capturing and retaining consumer attention in the contemporary landscape characterized by fragmentation and rapid information dissemination. In this context, a micro-mo...