Hotels are in the business of hospitality, and their websites play a crucial role in ensuring their guests have a pleasant and seamless booking experience. A hotel website's design, layout, and functionality are all essential factors that influence a visitor's decision to book a room. Unfortunately, many hotel websites make critical mistakes that can lead to a low conversion rate. With that being said, here are 11 common hotel website mistakes that can be fixed to increase conversions.
Not showcasing the hotel's unique selling points: Every hotel has unique selling points that set it apart from the competition. If the hotel website does not showcase these selling points, potential guests may not understand what makes the hotel special. To avoid this mistake, the hotel website should highlight the hotel's unique features, such as location, amenities, and services.
Not having a secure website: A website that is not secure can put potential guests' personal information at risk, leading to a lack of trust in the hotel's offerings. To avoid this mistake, the hotel website should have an SSL certificate and use secure payment gateways.
Not having a clear pricing structure: If the hotel website does not have a clear pricing structure, potential guests may become frustrated and look for other options. To avoid this mistake, the hotel website should have a clear and concise pricing structure that is easy to understand.
Not having a responsive design: With more people accessing the internet through their mobile devices, having a website that is optimized for mobile devices is crucial. A responsive design means that the website can adapt to different screen sizes, ensuring that the user experience is consistent across all devices. If a hotel website is not optimized for mobile devices, visitors are likely to leave the site quickly, resulting in a low conversion rate.
A slow website: Visitors expect a website to load quickly, and if it takes too long to load, they are likely to leave the site. A slow website can be caused by several factors, including large images, too many plugins, or poor hosting. To fix this issue, hotel websites should optimize their images, limit the use of plugins, and ensure that their hosting provider can handle the traffic.
Poor quality images: Images are an essential part of a hotel website as they allow potential guests to visualize the experience they can expect at the hotel. Low-quality images or images that do not accurately represent the hotel can turn off potential guests. To avoid this mistake, the hotel website should have high-quality images that are representative of the hotel's offerings.
Complicated booking process. Visitors want to book a room quickly and easily, and a complicated booking process can deter them from making a reservation. The booking process should be simple and straightforward, with clear instructions and minimal steps. The website should also provide information on room availability, rates, and amenities to help visitors make an informed decision.
Insufficient information. Visitors want to know everything about the hotel before making a booking, including its location, amenities, room types, and rates. A hotel website should provide detailed information on all these aspects, along with high-quality images and virtual tours. This information should be easy to find and presented in a clear and concise manner.
Not having a clear call-to-action: A call-to-action is a button or link that encourages visitors to take a specific action, such as "Book Now" or "Contact Us." A hotel website should have a clear call-to-action that is easy to find and stands out from the rest of the content. The call-to-action should also be relevant to the visitor's needs, such as booking a room or requesting more information.
Not using social proof: Social proof is the idea that people are more likely to trust and follow the actions of others. Hotel websites can use social proof to increase conversions by including customer reviews, ratings, and testimonials. Visitors are more likely to book a room if they see that others have had a positive experience at the hotel.
Not having a mobile-responsive website: With the majority of internet users accessing websites through their mobile devices, having a mobile-responsive website is essential. A website that is not mobile-responsive will not only negatively impact the user experience but also hurt the website's search engine rankings. To avoid this mistake, the hotel website should be designed to be mobile-responsive.
Summarily, fixing these six common hotel website mistakes can help increase the website's conversion rate. A responsive design, fast website, simple booking process, detailed information, clear call-to-action, and social proof can all help improve the user experience and encourage visitors to book a room. Hotel websites should focus on providing a seamless and enjoyable booking experience for their guests, as it is crucial to their success.Visit https://www.prideinn.co.ke/hotels-in-mombasa/prideinn-paradise/ book ,reserve your accomodtion,pack your bags and lets meet at prideinn paradise mombasa.