The hotel industry is constantly evolving, and in 2023, there will be a number of disruptive and innovative marketing trends that hotels will need to be aware of to stay ahead of the game. The emergence of new technologies, shifting consumer preferences, and changing market dynamics are driving innovative hotel marketing trends for 2023. For this reason, we look at 12 of these trends in detail.
- Personalization - In 2023, hotels will continue to focus on personalization to provide a unique experience to each guest. Hotels will use data and analytics to create personalized offers, recommendations, and promotions to guests. Personalized marketing messages will be delivered through various channels such as email, social media, and mobile apps.
- Voice-activated technology - With the rise of smart speakers and virtual assistants, hotels will increasingly use voice-activated technology to provide guests with a more seamless experience. In 2023, hotels will use voice-activated technology for tasks such as room service orders, room temperature adjustments, and entertainment options.
- Sustainability - Sustainability will continue to be a key focus in the hotel industry in 2023. Hotels will implement sustainable practices such as using eco-friendly products, reducing energy consumption, and minimizing waste. Hotels that prioritize sustainability will appeal to guests who are environmentally conscious.
- Influencer marketing - Influencer marketing will continue to be an effective way for hotels to reach new audiences. In 2023, hotels will work with social media influencers to promote their brand and create engaging content. Hotels will also partner with micro-influencers who have a smaller but more engaged following.
- Virtual reality - In 2023, hotels will increasingly use virtual reality (VR) technology to provide guests with a more immersive experience. Hotels will use VR to showcase their properties, provide virtual tours, and give guests a preview of what they can expect before they arrive.
- Artificial intelligence - Artificial intelligence (AI) will play a bigger role in hotel marketing in 2023. Hotels will use AI-powered chatbots to provide personalized assistance to guests, recommend local attractions, and answer frequently asked questions.
- Augmented reality - Augmented reality (AR) technology will be used by hotels to enhance the guest experience. In 2023, hotels will use AR to provide guests with information about their surroundings, offer interactive games and activities, and display virtual art installations.
- Social media stories - Social media stories will continue to be a popular marketing tool for hotels in 2023. Hotels will use stories to showcase their properties, share behind-the-scenes content, and promote special offers and events.
- Mobile check-in - In 2023, mobile check-in will become the norm in hotels. Guests will be able to check in and access their room key through a mobile app, providing a more seamless and efficient experience.
- Subscription-based services - Subscription-based services will become more prevalent in the hotel industry in 2023. Hotels will offer subscription-based services for amenities such as spa treatments, room upgrades, and dining options. This will provide guests with a more customized experience and increase loyalty.
- Community involvement - Hotels will focus more on community involvement in 2023. Hotels will partner with local organizations to give back to the community and offer guests opportunities to participate in charitable events and initiatives.
- Wellness offerings - In 2023, hotels will continue to prioritize wellness offerings to cater to guests who prioritize health and wellness. Hotels will offer amenities such as fitness classes, healthy dining options, and spa services. Hotels that prioritize wellness offerings will appeal to guests who are looking for a more holistic travel experience.
Summarily, the hotel industry will continue to evolve in 2023, with disruptive and innovative marketing trends emerging. Hotels that stay ahead of the game and implement these trends will be better positioned to attract and retain guests. The trends discussed above, including personalization, voice-activated technology, sustainability,wellness offerings etc will be pivotal in determing hotel market trends in 2023.Visit https://malindidreamgarden.sandies-resorts.com/ book and reserve your accomodation,pack your bags and lets meet at Sandies Malindi dream Garden.