Online Travel Agents (OTAs) are an integral part of the travel industry. They provide a convenient way for travelers to search, compare, and book hotels, flights, and other travel products. For hoteliers, OTAs are an essential distribution channel, allowing them to reach a broad audience of travelers and increase their bookings. With this in mind, here are 12 popular OTAs that can help hoteliers increase their bookings.
- Booking.com: Booking.com Booking.com is one of the largest OTAs in the world, with over 28 million listings in more than 227 countries. The platform is known for its user-friendly interface and ease of use. Booking.com's vast inventory of hotels, resorts, apartments, and vacation rentals attracts millions of travelers each year. The platform also offers a mobile app, making it easy for travelers to book on the go. For hoteliers, Booking.com offers a range of tools, including the extranet, which enables them to manage their bookings, update their inventory, and track their performance. Additionally, the platform offers a rate intelligence tool that allows hotels to monitor their competitors' rates and adjust their pricing accordingly. Visit for more information on Booking.com.
- Expedia: Expedia is another popular OTA that offers a range of travel products, including hotels, flights, and car rentals. With over 590,000 properties listed on its platform, Expedia is a valuable distribution channel for hoteliers looking to reach a broad audience of travelers. Visit https://www.expedia.com/ for more information on Expedia.
- Agoda: Agoda is a Singapore-based OTA that specializes in Asian travel. It offers a wide range of hotels, from budget to luxury, and has a strong presence in Southeast Asia. For hoteliers, Agoda offers a range of marketing tools, including the ability to create promotions and discounts. Visit https://www.agoda.com/ for more information on Agoda.
- Hotels.com: Hotels.com is a subsidiary of Expedia and is known for its user-friendly interface and loyalty program. For hoteliers, Hotels.com offers a range of marketing tools, including the ability to create special promotions and discounts for loyalty program members. Visit https://www.hotels.com/ for more information on Hotels.com.
- Travelocity: Travelocity is another popular OTA that offers a range of travel products, including hotels, flights, and vacation packages. With over 321,000 properties listed on its platform, Travelocity is a valuable distribution channel for hoteliers looking to reach a broad audience of travelers. Visit https://www.travelocity.com/ for more information on Travelocity.
- TripAdvisor: TripAdvisor is a popular travel website that allows travelers to read reviews and book hotels, flights, and other travel products. For hoteliers, TripAdvisor offers a range of marketing tools, including the ability to promote special deals and offers and respond to guest reviews. Visit https://www.tripadvisor.com/ for more information on TripAdvisor
- Priceline: Priceline is a popular OTA that offers a range of travel products, including hotels, flights, and rental cars. It is known for its "Name Your Own Price" feature, which allows travelers to bid on hotel rooms and other travel products. For hoteliers, Priceline offers a range of marketing tools, including the ability to create special promotions and discounts. Visit https://www.priceline.com/ for more information on Priceline.
- Orbitz: Orbitz is an OTA that offers a range of travel products, including hotels, flights, and vacation packages. With over 520,000 properties listed on its platform, Orbitz is a valuable distribution channel for hoteliers looking to reach a broad audience of travelers. Visit https://www.orbitz.com/ for more information on Orbitz.
- Hotwire: Hotwire is an OTA that offers a range of travel products, including hotels, flights, and rental cars. It is known for its "Hot Rate" feature, which allows travelers to book hotel rooms at a discounted rate. For hoteliers, Hotwire offers a range of marketing tools, including the ability to create special promotions and discounts. Visit https://www.hotwire.com/ for more information on hotwire.
- Airbnb: Airbnb is a popular travel platform that allows travelers to book unique accommodations, including apartments, homes, and villas. For hoteliers, Airbnb offers a range of marketing tools, including the ability to promote special deals and offers. Visit https://www.airbnb.com/ for more information on Airbnb.
- Kayak: Kayak is a travel search engine that allows travelers to search for and compare prices on flights, hotels, and rental cars. For hoteliers, Kayak offers a range of marketing tools, including the ability to create special promotions and discounts. Visit https://www.kayak.com/ for more information on kayak.
- Trip.com:Trip.com is a leading online travel agency that specializes in providing travel services to customers in Asia. The platform offers a wide range of travel-related services, including flights, hotels, car rentals, and tours. Hotels can list their properties on Trip.com and benefit from the platform's extensive network of travel agents and affiliates. Visit https://www.trip.com/ for more information on trip.com.
Summarily, partnering with OTAs helps hoteliers increase their bookings and revenue. However, with so many options available, it is essential to choose an OTA that aligns with their specific needs and goals. By considering factors such as audience demographics, user experience, and available tools, hoteliers can select an OTA that will enable them to tap into their extensive customer base and gain exposure to a vast audience of potential guests, ultimately leading to higher occupancy rates and increased revenue.