The Expedia Extranet is a powerful tool that can help hoteliers increase their bookings and revenue. It allows hoteliers to manage their inventory, rates, and availability across Expedia’s network of travel booking sites, which includes Expedia.com, Hotels.com, Travelocity, Orbitz, and more. In this article, we will discuss 8 tips and strategies that hoteliers can use to make the most out of the Expedia Extranet and drive more bookings.
- Keep Your Availability Up-to-Date: The first step to getting more bookings through the Expedia Extranet is to ensure that your availability is up-to-date. Make sure that you are regularly updating your inventory on the platform to avoid overbooking or underbooking. You can do this by setting up a channel manager that will automatically update your availability across all your online channels, including Expedia.
- Optimize Your Content: The content of your hotel listing on Expedia is critical to attracting and converting travelers. Make sure that you optimize your listing by including high-quality photos of your property, detailed descriptions of your amenities, and accurate information about your location. Also, highlight any unique selling points that your hotel has to offer.
- Price Your Rooms Competitively: Price is a significant factor that travelers consider when making a booking decision. Make sure that you price your rooms competitively on the Expedia Extranet to attract more bookings. You can also use the platform's dynamic pricing tools to adjust your rates based on demand and seasonality.
- Offer Promotions and Discounts: Expedia travelers are always looking for deals and discounts. Offer promotions and discounts on the platform to attract more bookings. You can use the platform's promotions tool to create limited-time offers that can encourage travelers to book your hotel.
- Respond Quickly to Inquiries: When travelers have questions or concerns about your hotel, they want answers quickly. Make sure that you respond to inquiries promptly to avoid losing potential bookings. The faster you respond, the more likely you are to convert the traveler into a booking.
- Keep Your Reviews Positive: Traveler reviews are critical to the success of your hotel on Expedia. Make sure that you keep your reviews positive by providing excellent customer service and addressing any issues that arise promptly. Also, encourage your satisfied guests to leave positive reviews on the platform.
- Use Analytics to Optimize Your Performance: The Expedia Extranet provides hoteliers with a wealth of data and analytics that can help them optimize their performance. Use the platform's analytics tools to track your bookings, revenue, and other key metrics. Use this data to identify areas for improvement and make changes to your strategy accordingly.
- Participate in Expedia Programs: Expedia offers several programs that can help hoteliers drive more bookings and revenue. For example, the Expedia Travel Ads program allows hoteliers to advertise their properties on Expedia's network of travel booking sites. The Expedia PartnerCentral program provides hoteliers with access to a range of tools and resources to help them optimize their performance on the platform.
Summarily, the Expedia Extranet is a powerful tool that can help hoteliers drive more bookings and revenue. By keeping your availability up-to-date, optimizing your content, pricing your rooms competitively, offering promotions and discounts, responding quickly to inquiries, keeping your reviews positive, using analytics to optimize your performance, and participating in Expedia programs, you can make the most out of the platform and achieve success in the highly competitive online travel market. Visit https://www.expedia.com/ for more information on Expedia.