https://www.riu.com/en/hotel/costa-rica/guanacaste/hotel-riu-palace-costa-rica/
What is brand awareness as far as the hospitality industry is concerned? This idea is also known as brand appreciation, and this is actually what measures the popularity of a commercial brand .in this case, hospitality. Acceptance in terms of how long products and services, from the tourism sector, remain in consumers’ heads. This is a measure that takes into consideration the number of tourists/travelers/holidaymakers who know your hotel and for what reasons. Is it for the exemplary service or poor customer service/amenities? Well, there are two fundamental reimbursements for incorporating brand awareness as just another part of your online approach, they include:
An increase in opportunities: One of the intentions of brand awareness is refining bad reputation, and as the result, the opportunities increase. This is for the reason that the target public of brand awareness stratagems will possibly acclaim your products and services as long as they are gratified with the brand. 
Supplementary nonstop bookings: As previously stated, clients make l list of their favorite brands. That’s what makes us purchase particular products or services again and again, out of trust for a certain brand. In reference to the hospitality/ tourism segment, product, and services or, more precisely, the hotel sector, customers have a preference of replication for hotels they confide in, deprived of giving any real prospect to the hotel brands they aren’t conversant with. In view of this, brand awareness must be practical to your approach to entice new clientele as well as make them trustworthy. Even though it is not advisable to omit perennial customers from this strategy, the news clients necessitate the most work. https://www.riu.com/en/hotel/costa-rica/guanacaste/hotel-riu-palace-costa-rica/ 
Ultimately, if the customer experiences in all stages of a traveler’s journey (or traveler’s purchasing cycle) have been optimistic, they will easily be influenced by your marketing and brand responsiveness and will probably list your hotel as recommendable. In other words, the range of your brand will correspondingly intensify. https://www.riu.com/en/hotel/costa-rica/guanacaste/hotel-riu-palace-costa-rica/ 