The phrase “customer service” is commonly used in every minute of our day-to-day life. Arguably, at one point, in the course of the day, each one of us is either a seller or a consumer. surprisingly, very few of us can convincingly attribute the power and position of a customer. So, who is a customer? In sales, commerce, and economics, a customer is a receiver of a good, service, product, or an idea - acquired from a vendor, salesperson or merchant via a financial transaction or exchange for money or some other valuable consideration.
Nowadays, Customer service is the new technique of marketing. This statement may sound certain or uncertain depending on the angle of approach and the audience.Nonetheless, this is actually true. Conversely, if you reflect on customer conduct and thought configurations today, you’ll appreciate that this statement is unquestionably spot-on. Folks have lost their faith in stratagem and exaggerated bulk marketing promotions .In its place, clients have diverted their focus on what and how they associate with, either one on one with your company or what their associates have gone through, and thereafter draw a comparison from what the society has gone through against what they listen or see online via social media promotions. This simply implies that every smooth and considerate return is marketing.
Each restoration you make for a product that evidences imperfection is marketing. Each time you offer an electrifying customer service involvement, adding a passionate conveyance to the involvement of your consumer/client and When you help/support a client’s family or associates, regardless of whether they are your direct clients/consumers, that is marketing.
A well-designed customer experience, warm and inviting entrance experience, seamless exit experience/payment experience that doesn’t slow customers down, practical and helpful terms of service,as well as a well-edesigned and working self-service are all items of marketing.
That being said, it's time to ask the question," How can you gauge your level of marketing in reference to the new definition of marketing?" Well, If the response is "not so well," or "We're not certainly assured," it's opportune time that you get to grind, look at the consumer service and consumer involvement you are currently offering at each step of the client's journey, be it in person or online via social media and face-lift it as expected to a point where you can assertively respond in the yes. You'll be astounded what a metamorphosis this makes to your bottom-line station, and its feasibility, headway.